What we did
To address the brief, we took 4 Roads through the Value Proposition and a Go-to-Market strategy. This included working closely with their go-to-market team through monthly coaching with the sales and marketing teams. This is an important process to ensure all team members are on the same page and are focused towards creating the same type of business growth. Through this we were able to create accountability, as well as undertake behavioural change in terms of the way they sell and develop relationships with clients. We also advised 4 Roads on their account development strategies which helped drive as much value as possible in order to unlock deals. Along with, the go-to-market strategy, we also sit on the board as a board advisor to continue moving 4 Roads forward, help catch opportunities for increased deals and deal with challenges as they arise.