RAF - Product discovery & strategy October 14, 2022The RAF Regiment is a specialist corps founded by Royal Warrant in 1942. Its principal purpose is to counter threats across a wide spectrum, wherever and whenever necessary.
Assurant – Industry and trends research to support business decisioning May 19, 2022A summary of the work we carried out with Assurant to deliver insights on shifts and trends in the market to enable us to make solid industry recommendations.
Assurant – Creating a Go-to-Market strategy to accelerate growth May 19, 2022Client Background Assurant supports some of the world’s most recognisable brands and helps them solve their business challenges. They find solutions for the challenges that face everyday people, too, such...
The Independent – Value Proposition and new product launch May 19, 2022Client Background The Independent is a British national online newspaper, first going entirely online in 2016. It was established in 1986 as a morning broadsheet before switching to a tabloid...
first direct – Value proposition and strategy design to attract a new Audience May 19, 2022A summary of our time working with first direct to deliver a value proposition and strategy design to attract a new demographic.
The Intelligence - Business and community design May 19, 2022A summary of our time working with The Intelligence to deliver value proposition, product strategy, go-to-market strategy, a business case, and a community strategy.
Why engagement and retention deliver the best ROI April 18, 2023How well you engage and retain customers doesn’t impact your ROI. …A bold statement – and a total lie. Here’s why focusing on engagement and retention delivers cream-of-the-crop...
Innovation doesn’t have to be a dirty word: you have to innovate to stay relevant April 12, 2023Innovation? It doesn’t have to be a dirty word. Sure, ‘innovation’ might’ve lost its marketing impact, but there’s a very real buzz behind the word that every business needs...
Using customer feedback and CX to drive product strategy April 4, 2023What’s driving your product strategy? If you’re not learning from customer feedback and CX to build a ‘living’ product strategy, here’s why you need to be (and how to get...