Channel 4 - Digital transformation
A summary of our time working with Channel 4 to deliver the roll out of a new view-on-demand service. This involved strategy, value proposition design, and go-to-market strategy.
Our results
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Why engagement and retention deliver the best ROI
How well you engage and retain customers doesn’t impact your ROI. …A bold statement – and a total lie. Here’s why focusing on engagement and retention delivers cream-of-the-crop...
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Innovation doesn’t have to be a dirty word: you have to innovate to stay relevant
Innovation? It doesn’t have to be a dirty word. Sure, ‘innovation’ might’ve lost its marketing impact, but there’s a very real buzz behind the word that every business needs...
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Using customer feedback and CX to drive product strategy
What’s driving your product strategy? If you’re not learning from customer feedback and CX to build a ‘living’ product strategy, here’s why you need to be (and how to get...
